When British travellers start planning their next great escape, two destinations are increasingly making it to the shortlist — the sunny Ionian island of Lefkas in Greece and the snow-covered wonderland of Sweden. These two locations couldn’t be more different: Lefkas holidays promise turquoise waters and laid-back Mediterranean charm, while holidays in Sweden offer premium winter adventures, wildlife encounters, and unforgettable snow sports.
In 2025, both destinations have become even more appealing. Lefkas is now easier to reach thanks to a new road link, and Sweden is enjoying a surge in popularity as travellers seek immersive, nature-based winter experiences.
Lefkas: A Greek Island Now More Accessible Than Ever
For years, Lefkas has been a hidden gem for those who love authentic Greek culture, unspoilt beaches, and charming harbourside towns. However, its location meant that transfers from the airport could feel long after a flight from the UK. That’s all changed.
The new Aktio–Lefkada Road, completed ahead of schedule, has significantly reduced travel time between Aktion National Airport and Lefkas Town. For British visitors arriving on seasonal flights, this means less time on the road and more time enjoying their holiday from the moment they arrive.
With its relaxed pace, natural beauty, and now improved accessibility, Lefkas is set to attract even more visitors looking for a stress-free summer escape.
What Makes Lefkas Holidays So Special
Lefkas holidays are about more than just beautiful beaches — though the island boasts some of Europe’s finest, such as Porto Katsiki, Egremni, and Kathisma. Inland, olive groves and sleepy villages offer scenic walks and authentic tavernas serving fresh seafood, local cheeses, and robust Lefkadian wines.
Water sports lovers will find Vassiliki Bay a world-famous windsurfing hotspot, while sailors can explore the surrounding islets of Meganisi and Skorpios. Whether you’re a couple seeking romance, a family looking for safe beaches, or a solo traveller craving tranquillity, Lefkas delivers a perfect balance of relaxation and activity.
Sweden: A Premium Winter Destination on the Rise
On the opposite end of the seasonal spectrum, holidays in Sweden are enjoying a surge in demand. No longer a niche choice for hardcore winter enthusiasts, Sweden has positioned itself as one of Europe’s most desirable premium cold-weather destinations.
This growth in popularity is driven by a combination of sustainable tourism practices, high-quality accommodation, and unique winter experiences that go beyond traditional skiing. From husky sledding across frozen lakes to chasing the Northern Lights, Sweden offers a winter escape that is both adventurous and serene.
Wildlife Adventures: From ‘Dead Cool’ to Wolverine Tracking
One of the most unique draws of holidays in Sweden is the chance to experience the country’s wildlife up close. Specially guided tours take travellers into pristine wilderness in search of animals like moose, lynx, golden eagles, and even the elusive wolverine.
Some experiences, nicknamed “Dead Cool” by those who’ve tried them, are as much about learning as they are about spotting wildlife. Visitors are taught how to track animals, read signs in the snow, and understand how these species survive in such extreme environments. For nature lovers, these encounters add depth and meaning to a winter break.
Ski Touring: A Quieter, Wilder Alternative
While Sweden offers excellent ski resorts, it’s ski touring that truly sets it apart. Instead of crowded slopes and busy après-ski bars, ski touring in Sweden means gliding across untouched snow in remote mountain landscapes.
Regions such as Jämtland and Swedish Lapland provide wide, open spaces for this kind of backcountry skiing. It’s an experience designed for travellers who value solitude, pristine nature, and the thrill of discovering landscapes that few others will see.
Which Destination Should You Choose?
Choosing between Lefkas holidays and holidays in Sweden really comes down to your travel style and the season you prefer.
- If you love sunshine and sea breezes, Lefkas offers warm Mediterranean days, crystal-clear waters, and vibrant summer evenings in charming towns. The new Aktio–Lefkada Road means you’ll arrive faster and start relaxing sooner.
- If you thrive in winter landscapes, Sweden’s snow-covered wilderness offers adventure, wildlife, and peace. Whether you’re tracking a wolverine or ski touring under a vast Nordic sky, it’s a winter escape unlike any other.
Of course, there’s no reason you can’t enjoy both. A sun-drenched Lefkas summer paired with a snowy Swedish winter could be the perfect year-round travel plan.
Final Thoughts
Travel options for British holidaymakers are more exciting than ever. Lefkas is now more accessible, blending authentic Greek charm with easier travel connections. Sweden, meanwhile, is redefining the premium winter holiday, offering experiences that combine adventure, comfort, and nature.Whether you’re drawn to Lefkas for its beaches and sailing or to Sweden for its wildlife and snow sports, both destinations promise unforgettable memories. The real question is not which is better — Lefkas holidays or holidays in Sweden — but which one you’ll experience first.